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What are “keywords” and why are they important for SEO?
Keywords can be in the form of words or phrases. These keywords play an important role in the optimization of a specific website. One of the most effective ways to exchange information and sell products or services online is through the internet. This is the reason why more and more people are relying on different search engines when it comes gathering information and getting the latest updates worldwide.
Then came Google, who made it known to all webmasters, web owners, and SEO experts the value of getting a good web ranking. Search engines use algorithms which analyze words that you put in the search box, it scans and displays on your browser the websites by specific ranking that contains the information that you need.
Google and the other search engines makes use of a crawler to scan the title and the content of the web page as well as the description. It detects the all the keywords all throughout the web page. Then, it creates an index of that page and put it on record. This is the reason why keywords are important in search engines because they use these keywords in making an index for web pages.
Search engines have the capacity to store and create new keywords every day. At present, there are already millions of keywords that search engines have acquired over the years and saved on their servers. Search engines are always updating keywords, and these keywords are classified and saved on their server’s memory.
Search engines have an intelligent way of identifying keywords that were given by the user and even the location of the user is being detected by the program. So, if the user is from the US, the first few pages on display after searching for words, are those that are from the same location of the user. This means the search engine classifies the web page ranking according to the location of the user and not only by the keywords used.